Mon Shu Girl birth - Karl Lagerfeld for Shu Uemura

Mon Shu is the Karl Lagerfeld X Shu Uemura’s mascot, discover how she was born… Karl Lagerfeld for Shu Uemura will launch internationally in November. The collection has been designed by the Kaiser himself and he has also photographed the accompanying campaign.


  1. Oh!!! I know this! I think I already saw one of it's boutique in a mall here in our country. I found the large eyed girl interesting.

    I just found this site and it's pretty cool to see various collection of illustrations. Hope I get featured here in the future. :)))

  2. I love seeing brands being promoted via character design. It's always so interesting to think about the design process of creating one of these characters.

  3. A perfect brand mascot. Mon Shu is very chic, youthful, and edgy - simultaneously. I love her high collar and tie that look like Lagerfeld's. Mon Shu is like a very modern - even futuristic - Bemelmans Madeline character.